digitalOttawa will be running a workshop at the Social Media for Government Conference in Ottawa on February 9th, 2009. If you are trying to understand why social media is such a hot topic and what your organization should be doing about it, then take this opportunity to learn how to successfully implement social media within your institution.
The speed at which online communication is changing is phenomenal. Odds are your employees and clients are already active users of social media. It’s fundamentally changing the way organizations operate. People have the opportunity to take part in an on-going conversation with their Government by participating more than voting once a year, creating a true democracy.
This workshop will teach you the basics of social media, such as blogs, podcasts, and wikis, while providing you with the purpose and strategy behind these technologies, along with exploring how to leverage these techniques to change the way your organization collaborates and communicates. You will gain an understanding of the risks and benefits of social media, but more importantly, understand the risks of NOT using social media.
Specifically, you will learn strategies, tactics and ideas for:
- Influencing the internal culture toward new media concepts and Web 2.0 technologies
- Introducing and integrating social media in your organization
- Establishing web governance, policy and operating protocols
- Reprioritizing human and financial resources to incorporate social media
- Developing capacity and procedures that facilitate use of social and new media
- Monitoring and assessing success
WORKSHOP LEADERS: Mark Hudson is a Senior Communications Executive with the Public Health Agency of Canada. Mark has spent more than 20 years envisioning, directing and delivering communications, consultation, and marketing strategies to benefit Canadians. Public service for him has included stints with several federal government departments including Health, Industry, Environment, Indian Affairs and the Privy Council.
Marquis Côté is a Senior eCommunications Advisor for the Public Health Agency of Canada and Partner & Web Strategist at digitalOttawa. digitalOttawa delivers eCommunications services and strategies for public sector organizations. They create a foundation with governance review, education and change management and then build project-specific tools to help meet and exceed mandated goals with sustainable solutions.
Testimonials From digitalOttawa Sessions:
“Nice introduction to the use of social media.”
“Good information. I enjoyed the explanations about the different media and tools.”
“They had good professional delivery and interaction with conference participants.”
Events
Event, Social Media
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